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Ulrich Walter GmbH

The taste sensation on limited space

The brief:
„Position the product in the limelight and incite the consumer to try the presented product in a svelte floor stand suitable for all retail environments”, so the brief of the Ulrich Walter GmbH regarding the development of the floor stand “Discoverer Kitchen 2016”.

The solution:
We developed a crate construction which effortless holds heavier products and guarantees for smooth shipping & handling of the co-packed display. At the same time the floor stand features plenty communication space for individual advertising claims on the 13 different flavours.

The result:
The floor stand was printed in 4 colour offset with varnish and was shipped co-packed. Upon arrival at the POS, the display was assembled by the store personnel. Handling proved to be intuitive and fast. The Ulrich Walter GmbH is enthusiastic about the collaboration, the final result und is asking for new and exciting developments by Aug. Doenitz Verpackungen GmbH in the future.




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