BROWN-FORMAN DEUTSCHLAND GMBH commissioned us to develop a large-scale display for Jack Daniel's that would showcase the brand's iconic truck. The challenge was to realistically reproduce the proportions of the truck in a corrugated cardboard construction while integrating Jack Daniel's standard display concept. The result was a combination of a decorative driver's cab and a flexible ‘trailer’ consisting of standardised displays fitted on both sides. This design enabled optimal product presentation and could be flexibly adapted to the available space.