For Beiersdorf, we developed an eye-catching POS display in the iconic VW Bulli look, which not only presented large quantities of products, but also impressed with its interactivity and emotional appeal. The walk-in driver's cab with integrated bench seat invited visitors to linger and take photos – a social media-friendly eye-catcher with a lasting marketing effect. The clever design, consisting of only five main components, enabled quick assembly and disassembly. At the same time, the ‘loading area’ offered space for six pre-assembled ¼ Chep displays, which made handling particularly efficient.